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Mel Birnkrant's “Annotated Archives”
PUBLICITY AND MERCHANDISING
            In 1968 Colorforms didn’t have a Catalogue, only individual pages that fit into a folder . I did the first Outer Space Man sheet myself, setting up the figures in my studio and photographing them with my own camera. It was sure no Hassleblad!  I even developed the film and made the somewhat blurry print in my neighbors darkroom. 
THE FIRST CATALOGUE SHEET
This is the original mechanical for the black and white sheet. The suggested retail  prices were listed on the back.

          I found  this  color shot in a box of 35mm slides the other day. I don’t know what it was for. But it was too blurry to use for the brochure.

THE OUTER SPACE MEN BROCHURE
          This was a real production number.  The title on the cover was professionally hand lettered.  I transported all the figures to Manhattan and set them  up and lit them in front of a real  8"x 10" view camera. The shot took a whole day to compose, but it was worth it.  It captured for posterity, the essense of The Outer Space Men.
THE POSTCARD
          The same great photo was used for a promotional postcard.  Shown here actual size.  Click on it to ENLARGE it.  I have no idea who wrote and set the copy on the the back.
             Only a handful of these 18" by 24 1/2" Outer Space Men window posters have survived, and those that did can be counted on one had. I know this “first hand”, because it was my hand that grabbed that handful. While visiting Colorforms in 1968, I managed to rescue a few posters from a stack that were being fed into the folding machine. Minutes later, the rest were folded.  Only a few thousand of these sheets were printed. Most of those were mounted on opposite sides of board and die-cut to become "toppers" for in-store standing display units. The remaining sheets were folded, and one was included with each order of Outer Space Men. They were intended to be posted in the store window for display only, and were never available to the public.
THE OUTER SPACE MEN WINDOW POSTER
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Copyright Acknowledgment: All images of THE OUTER SPACE MEN , THE WORLD OF THE FUTURE and other Products and Images, created by Mel Birnkrant, are Copyright (c) MEL BIRNKRANT
 
 
 
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