THE CONCEPT DRAWINGS
DOGGIE BAG DOGGIES and other Products and Images, created by Mel Birnkrant, are
Copyright (c) BIRNKRANT KISCOM/ The OBB
And so, my elated partners, KISCOM, left the entire presentation with Tyco. Meanwhile, back in Beacon, upon hearing the good news, I jumped into action. The puppy heads that I had sculpted in Plastilina had been purposely oversized to allow for shrinkage. Now, I filled the original plaster molds with Super Sculpey, which does not shrink, and made perfect copies of the original larger heads. Then, I refined them to perfection. I sent these master heads to Tyco, along with the patterns for the body, knowing this was all they’d need to duplicate my prototypes exactly. And that is exactly what they did! The product Tyco manufactured was identical to my original, more so than in any other instance I can recall.
A short time later, a meeting was set up for KISCOM and yours truly to appear at Tyco to discuss present and future Doggie Bag Doggie line extensions. I spent the days, leading up to this event, creating the following twenty-seven drawings. Below, are the original pencil sketches. For the purpose of the meeting, each of them was blown up to the largest size that my Minolta copier could produce, 11”X17”, and mounted on illustration board.
After a long drive through New Jersey, we stepped through Tyco’s door to be greeted by the smiling face of, none other than, Steve Fink, the enthusiastic young man I had met, years before, at the Atlantic City Show. He had followed my advice, after all, and went to work for Tyco. Now, he was the assistant to Dave Burko, and he adored his job.
All in all, the presentation went extremely well. Throughout it, I was confident and comfortable, as I had spoken in front of this friendly group, before, to present the drawings I'd created for the ill-fated “Invasion Earth.” And, now, when my little Doggie Bag Doggie presentation was over, it was met with accolades and applause. My partners and I left Tyco, that lovely day, glowing with happiness. And the Twenty-seven presentation boards we left behind were never seen again. Apart from that brief moment in the sun, the original concept drawings that you see, below, have been filed away, since then.
The first few drawings are quite obvious and ordinary, but they get more fancy and fanciful, as we move along.
I kind of loved this variation, Puppy Love. It would have been easy to effect, and not expensive to hide a magnet in each puppy’s head.
The next three sketches were Minolta copies with hand penciled patches pasted in.
This drawing was the origin of an item that we sold to Playmates, a few years later. It was called “Tugger, the Playful Pup,” and it was quite successful. They later adapted the mechanics to reintroduce him as the Grinch’s dog, "Max."
Here’s how to use the same drawing for two close variations.
And here is the origin of my invention, "PT Puppy," an item that some inventor, with close ties to Mattel, stole from me and teamed up with Barbie!
These Doggie fashions got a rousing response from the gang at Tyco. They saw them as a must do offshoot of the line, a definite for year two.
And that was the presentation. It generated lots of excitement, at the time. The following year, I would appear before this group, again. But the next meeting would not be about Doggie Bag Doggies. They would be dead, by then. I’d be showing an even larger stack of drawings about “Cuddle On Delivery,” otherwise, known as COD’s, instead. But. for now, lets carry on to see how Tyco did the Doggies. The next page is dedicated to the actual products that they made.