I'm reminded of the Death of King Kong! Was it a thousand tiny bullets that knocked him from his lofty
perch, or was it, as the last line goes, "not the airplanes that did him in, but rather, Beauty, That Killed
the Beast!" So too With Baby Face: It wasn't lack of sales that did her in! Baby Face Was Killed by
LOVE! She died because Toys-R-Us, Loved her Too Much, and the "New" Galoob, loved her Too
In 1990 "Toys-R-Us" accounted for
around 30% of all toy sales in the US. The
other four major players were "K-Mart",
"Wall-Mart", "Target", and "KB Toys".
The wholesale price of Baby Face was
$18.95. That implied a "List" price of
$24.95, But, of course, no one but F.A.O.
Schwarz, would ask that.
Thus one morning Andy and I walked into Galoob's offices to show them a dinosaur concept, and were met with Bad News! Baby Face was over.
She had run a good race! In fact, she was way
out in front of the pack, most of the way! But
there was an obstacle in her path, and
"Galoob" couldn't figure out how to get her
over it without possibly breaking a leg! It would
be a shame if that were to happen to "such a
nice little girl" like Baby Face! So, they took
her out and Shot Her, just in case!
We walked out through the darkened showroom. In the faint illumination from the doorway, I could see that everything was still in place. The dolls were all posed in some activity or other, at the "playground", or the "beach", having a "picnic", etc., in a make believe world that Judy had created for them. A Baby Face World, that, this time around, had grown to three times the size it was at the first Toy Fair.
Other dolls were posed on pedestals, and the walls were covered from floor to ceiling with boxes, some
real and others prototypes, one of a kind, destined to never be produced! I remembered, how beautiful it
looked, only a few months before, bathed in light, with Judy and her crew setting it up for Toy Fair.
Everyone was in such high spirits and so proud of their efforts and pleased with the results! Now in the
darkness I looked for my "Sherri", and thought for an instant, that I could see her shadowy outline,
among a gathering of others in the gloom.
Why didn't I Stop, Go Back, And Grab Her, proclaiming "This Is
Mine!"? I've relived that moment many tines, and thought, how easy, that
would have been to do, if only it had occurred to me, at the time! Now,
years later, I feel like she still stands there in the darkness, waiting......
for me to simply Stop what I'm doing, turn around and pick her up!
As I was looking through a catalogue the other day, I came across this photo and suddenly, realized that, this, doll, along with all the other perfect prototype dolls that were used for the package photos, were the very same dolls, later used to decorate the New York Showroom! Thus, THIS IS "MY" SHERRI! And the Doll that waits for me, somewhere in the eternal darkness of distant memory, Is This Very One!
Next Page: 32. Oodles & the Magic Diaper Babies